ekn links Builds Product,Team and Sales

Prof. Ken can help your company successfully build your product sales team for the market.

Launching a new organic coffee product into the US market. This project included marketing and sales direction, sales team building, product sampling, in-store merchandising and management.

Launching a new organic coffee product into the US market. This project included marketing and sales direction, sales team building, product sampling, in-store merchandising and management. The line generated $30M in three years and was highlight as a top product for Wal-Mart and Sams.

Launching a new organic coffee product into the US market. The line generated $30M in three years and was highlight as a top product for Wal-Mart and Sams.

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Challenge: How do we gain sales in a new market with high competition?

Issue: Great international product with strong attributes could not gain acceptance in tight market.

Solution: Develop attractive product packaging, create a trade and industry outreach and media program, developed in-store sampling and promotions, designed product stratgey and coporate direction, hired sales team to sell line.

Results: Highlighted as most innovative product, secured orders +$30M, developed company strategy and vision.

Steet Team for Promotions.

View Additional Product Sales Videos Below.

Launch at Trade Show.

ekn links Builds Product,Team and Sales

Prof. Ken can help your company successfully build your product sales team for the market.

Using Trade and Local Ads for Promo

Developing Trade Fact Sheets

A new Coffee for the US Market

View Additional Product Sales Videos Below.