Prof. Ken's success in the
Toy Industry
We have helped to launch and build several key toy brands. Generating over $1MM in revenue and winning a couple of best Toy Awards along the way.
Best Toy Winner
Prof. Ken helped to market "Crazy For Cupcakes" generating $75K in revenue in 6 months and winning a Best Toy Award from Dr. Toy.
A concentrated Blog campaign was used to hit only Mommy Bloggers and a viral video was created for buzz.
New Kite Line
Prof. Ken helped to market "Crazy For Cupcakes" generating $75K in revenue in 6 months and winning a Best Toy Award from Dr. Toy.
A concentrated Blog campaign was used to hit only Mommy Bloggers and a viral video was created for buzz.
Best Toy Winner
Prof. Ken helped to secure a licensing deal with the Natural Museum of History to develop the OLOGY line of toys. With 7 items in the portfolio the line generating nearly $470K in revenue one year and winning a Best Toy Award from Dr. Toy.
A concentrated industry campaign was used to hit buyers, an online component was developed to keep kids interest and a viral video was created for buzz.
Best Toy Winner
Prof. Ken helped to market "Crazy For Cupcakes" generating $75K in revenue in 6 months and winning a Best Toy Award from Dr. Toy.
A concentrated Blog campaign was used to hit only Mommy Bloggers and a viral video was created for buzz.
Prof. Ken can help your company redefine goals and strategies.
To help introduce the new company to the industry a new logo was introduce and supported with new marketing. In addition to the marketing changes were made in both culture and sales philosphies. Read more.
To help get the new image throughout the industry and to consumers, a new website was built with key selling features for nationwide sales. Read more.
The creation of new product lines using exisiting resouorces and on a limited budget helped to round out a more profitable line and gain higher margins. Opening new distributors worldwide added to the customer base. Read More.
To help introduce the new company to the industry a new logo was introduce and supported with new marketing. In addition to the marketing changes were made in both culture and sales philosphies. Read more.
Challenge: How can we reposition a thirthy-year-old company?
Issue: Dated brands, sluggish sales and loss of profits forced this company to rebrand itself and look for investors.
Solution: Rebuild corporate identity from inside out starting with core selling techniques to the logo. Evaluate the product being sold and reposition all products for better margins. Rebuild and launch a new web site and online campaign. Promote products with viral videos online and to trade.
Results: Increased profits by 11%, sales increased over 20%, reduction of cost over 22%, great spike in online sales and traffic, the company sold off to investment group.