Prof. Ken's success in the
Toy Industry
We have helped to launch and build several key toy brands. Generating over $1MM in revenue and winning a couple of best Toy Awards along the way.
Prof. Ken can help your company redefine goals and strategies.
Challenge: How can we reposition a thirthy-year-old company?
Issue: Dated brands, sluggish sales and loss of profits forced this company to rebrand itself and look for investors.
Solution: Rebuild corporate identity from inside out starting with core selling techniques to the logo. Evaluate the product being sold and reposition all products for better margins. Rebuild and launch a new web site and online campaign. Promote products with viral videos online and to trade.
Results: Increased profits by 11%, sales increased over 20%, reduction of cost over 22%, great spike in online sales and traffic, the company sold off to investment group.