Build your Business.
It is vital to edcuate and enagae your executive team with the tools to implement strategic sales intiatives, launch new products, and create comprehensive marketing programs. Our courses work to help stimulate thought that will generate and acquire new consumers for increasing sales and revenues, creating sound marketing strategies, introducing new product strategies and positioning your company for growth. Our executive management team has developed key learnings comprised of years of exoerience of seasoned corporate executives with hands-on business building experience throughout the United States and the world.
ekn links offers unique ideas to help build a strong marketing and sales campaign with each course.
Prof. Ken Explains Target Marketing for Small Business at Business Forum
Key Business Topics
Email and Direct Mail
Two way marketing must include a variety of email and direct mail resources and designs to help grow your business. We help you to understand and begin the process with a campaign design that targets your goals and builds a plan to grow your business.
Promotions and Sweepstakes
Reaching out to your consumers through online & social media polls, sweepstakes, and instant-win promotions will help you gain prospects at your store, trade show booth or online.
Television and Video
Learn how to build exclusive partnerships with key firms within the production community to get powerful online viral videos, TV ads and commercials to help promote your business. Our process helps to create your own professionally produced, high-quality spots.
Marketing Research and Insight
With over 100 market research reports, Prof. Ken leads our ekn links team to help our members gain insight into their customers and prospects through affordable marketing research, surveys, focus groups and more.
Traditional Marketing
Get the basics to professionally design your print and marketing collateral. Our team covers the full range of print materials, from postcards and flyers to ads and banners. Launch your new campaign quickly and get strong results.
Interactive Marketing
Social Media, Online and Mobile marketing apps and services create greater brand visibility and access to your customers. These sessions will help to create interactive direct marketing campaigns that are targeted and personalized to deliver real results.
These Interacitve Marketing Programs include:
-
FaceBook
-
You Tube
-
Twitter
-
The world of Online and Social Networking
Sales Solutions:
With conenctions in four continents, our team can help you sell your products internationally or here within the 50 states to large national accounts and smaller independent shops and distributors. Our sales solutions will help you build:
-
Manufacturers Reps
-
Sales Leads and Sales Development Programs
-
Key Account Relationships
-
Sales Promotion Programs
-
Sales Personnel Development
-
Communicating Company image
Marketing Solutions:
Many products fail due to lack of planning from the manufacturer and limited buy-in from the marketplace. Estimates have new product failures between 75% to 90%, while nearly 80% of all grocery, drug and mass-market items fail within one year of introduction. Get information to help you with:
-
Campaign planning, and management
-
Brand creation, planning and development
-
Positioning strategies
-
Product launches and promotional campaigns
-
Direct mail, advertising, and P.O.P. campaigns
-
Competitive analysis programs
-
Co-op advertising programs
-
Direct mail programs
-
E-mail and web-based campaigns
-
Cross marketing initiatives
-
Public relations
-
Press release writing services
-
Management of press and media
-
Increase online exposure and web traffic
Product Solutions:
Your products tell a story and that story will help your products sell. Success of any product relies on strategic planning, creating goals and developing a unique selling proposition. This program will help with:
-
Distributor development programs
-
Business introductions
-
New channel development
-
Direct marketing
-
New product and company introduction
-
Insertion of product reviews
-
Media outreach and proactive pitching
-
Creative design
-
Internal and external communications
-
Trade show development programs
-
Customer service programs
-
Customer case studies
ekn links works with your executive team to implement strategic sales, product, on-line and marketing programs. We work to generate and build new consumers while increasing sales and revenues, creating sound marketing strategies, introducing new product strategies and positioning your company for growth. Our executive management team is comprised of seasoned corporate executives with hands-on business building experience throughout the United States and the world.
ekn links is a perfect outsourced marketing and sales professional for those businesses without a marketing team. ekn links can manage everything you need, from sales programs to public relations to complete product launch campaigns.