Prof. Ken can help your company successfully launch in the U.S. Market.
Challenge: How do we gain sales in a new market with high competition?
Issue: Great international product with strong attributes could not gain acceptance in tight US market.
Solution: Revise product packaging, create a trade and industry outreach and media program, developed web ads and promotions, designed product stratgey and coporate direction.
Results: Awarded Best New Product in Category, secured new orders +$1M, developed company strategy and vision, secured $1M investment.