Challenge: How can we reposition a thirthy year old company?
Issue: Dated brands, slugglish sales and lost of profits forced this company to rebrand itself and look for investors.
Solution: Rebuild corporate identity from inside out starting with core selling techniques to the logo. Evaluate the product being sold and reposition all products for better margins. Rebuild and launch new web site and online campaign. Promote products with viral videos on line and to trade.
Results: Increased profits by 11%, sales increase over 20%, reduction of cost over 22%, great spike in online sales and traffic, company sold off to investment group.
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