
Challenge: How can we revise and reposition a strong brand for the U.S. Market?
Issue: Popular consumer brand in Brazil that needed to penetrate the U.S. market and start distribution with limited resources.
Solution: Revise product positioning for U.S. market, redesign product packaging and portfolio, hire local promoters, and target a specific demographic through the professional market first.
Results: Redesign product line, created local product parties and viral videos, introduced to local distributors prior to investment in market.