ekn links Adapts your Product for Markets

Prof. Ken can help your company adapt your product for any international market.
Creating a Beneficial Product
Creating a Beneficial Product

Taking a succesful brand from one country to another with a packaging change, marketing strategy and direction. Company formulated plans to enter US market with key elements completed.

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Changing the Old to New
Changing the Old to New

Taking a succesful brand from one country to another with a packaging change, marketing strategy and direction. Company formulated plans to enter US market with key elements completed.

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New Packaging to Help
New Packaging to Help

Taking a succesful brand from one country to another with a packaging change, marketing strategy and direction. Company formulated plans to enter US market with key elements completed.

press to zoom
Creating a Beneficial Product
Creating a Beneficial Product

Taking a succesful brand from one country to another with a packaging change, marketing strategy and direction. Company formulated plans to enter US market with key elements completed.

press to zoom

Challenge: How can we revise and reposition a strong brand for the U.S. Market?

Issue: Popular consumer brand in Brazil that needed to penetrate the U.S. market and start distribution with limited resources.

Solution: Revise product positioning for U.S. market, redesign product packaging and portfolio, hire local promoters,  and target a specific demographic through the professional market first.

Results: Redesign product line, created local product parties and viral videos, introduced to local distributors prior to investment in market.

View Additional Product Sales Videos Below.