Brand Building in International Markets
Prof. Ken can help your company successfully build your brand in major International Markets.
Challenge: How do we take a well established brand and build sales in a new market with high competition?
Issue: Great international branded product with strong attributes could not gain acceptance in tight market.
Solution: Revise product packaging, create a trade and industry outreach and media program, developed in-store promotions, designed product stratgey and coporate direction.
Results: Secured new orders +$1M, developed international marketing strategy and vision.